maandag 14 januari 2008

Week 4 Signs

The century of the eye

Isotypes, pictograms, ideograms and logograms create an universal code. Simple elements can be made to show the most complicated facts and relationships so anyone can understand them.

With the help of the latest technology we now also have Info design -> Graphic displays which turn data into clear information.

Will this universal code work or not?

“Every tool carries with it the spirit with which it has been
created” said Werner Karl Herzberg. But every fool carries with him the spirit by which he has been created. Because “we create tools that in their turn create us.” as Marshall Mc Luhan stated. And as fools and tools never match, we need signs to help us out.


The limits of signs lie in the fact that visuals can express the form or function of a thing but meet with trouble when they must express action,verbal tenses, adverbs or proposition.

And also ...

Signs take the form of words, images, sounds, odours, flavours, acts or objects but such things have no meaning to start with, unless we invest them with meaning.
For example ->
Does a person from Somalia know the meaning of this astroligical sign?

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